From the pizzeria to code, a builder's path.
For three and a half years, I built and ran my Paris pizzeria, Asinello. I did everything: concept, overseeing the fit-out, opening, team management, daily operations. 4.9 on Google, and then the sale, in late 2026.
In parallel, I was coding. The website, the back office, the point-of-sale, the CMS. I built the entire software layer of Asinello myself. When I sold the pizzeria, the choice was obvious: code, full-time.
Today, I bring this double experience to my clients: operational rigor from the field, precision from the code, and a sense of delivery shaped by a decade spent serving humans.
Paris, 2024Why a donkey?
Asinello means "little donkey" in Italian. It's the nickname my grandparents gave me. When I opened my Paris pizzeria in 2022, that name picked itself: it carried both my story and a nod to Italy. I kept the donkey as a personal signature. It reminds me why I build, and for whom.
About
Ship
A site that isn't live is zero value. I work in MVPs, ship early, iterate often.
Own the outcome
I treat every project as if it were mine. Because sometimes, it literally was.
Care about craft
Readable code, performance, accessibility, tests. Quality shows even when nobody is looking for it.