From the pizzeria to code, then to the workshop.
For three and a half years, I built and ran my Paris pizzeria, Asinello. I did everything: concept, overseeing the fit-out, opening, team management, daily operations. 4.9 on Google, and then the sale, in April 2026.
In parallel, I was coding. The website, the back office, the point-of-sale, the CMS. I built the entire software layer of Asinello myself. When I sold the pizzeria, moving into development full-time was the obvious next step.
Then the workshop took over. A 3D printer, CAD that I write as code rather than with a mouse, and a first illuminated sign built for Ravery, the party collective I co-founded. A friend saw it and ordered her own. That is how objects entered my work.
Today I build objects and digital products for clients, with the same standard: the rigour of the floor, the precision of code, and the sense of delivery that comes from a decade spent serving people. In time, RS Prod will be a production studio that brings my projects and other people's to life.
Photo: Enci Creative
Why a donkey?
Asinello means "little donkey" in Italian. It's the nickname my grandparents gave me. When I opened my Paris pizzeria in 2022, that name picked itself: it carried both my story and a nod to Italy. I kept the donkey as a personal signature. It reminds me why I build, and for whom.
About
- 01
Ship
An object left as a file or a site that isn't live is worth nothing. I move by prototype, deliver early, iterate.
- 02
Own the outcome
I treat every project as if it were mine. Because sometimes, it literally was.
- 03
Care about craft
Readable code, parts fitted to the tenth of a millimetre, performance, accessibility, tests. Quality shows even when nobody is looking for it.